02. What’s the Deal With all the Mean Girl Marketing?

You might have fallen victim to this type of predatory marketing (or accidentally done it yourself), we know we have because not only is it commonly practiced, but it’s also widely taught to newbie entrepreneurs. And it leaves a whole lot of people feeling crappy about themselves. The type of marketing we’re talking about? Sleazy, mean girl marketing. In today’s episode, we’re having a JUICY conversation where we dive into why sleazy marketing happens (and what it can look like), the line between accidental sleaze and intentional sleaze, how to avoid falling for FOMO or fear-based marketing, and why it’s so damn important to remember that you are the one who has all the answers when it comes to running your biz. No bashing. No shaming. Only an unfiltered conversation on a subject we know we aren’t the only ones with strong feelings and opinions about. Highlights/Timestamps: 03:40 - How insecurity plays a huge role in both being a sleazy marketer and buying into sleazy marketing 09:21 - When marketing becomes intentional and predatory 14:58 - Mentorship vs. coaching 23:18 - How to share “wins” without being misleading 30:33 - Approaching investments from a place of certainty rather than fear 32:59 - There is no “secret” strategy; you’re the one with all the answers 38:32 - Similarities between mean girls and mean girl marketing 48:11 - Extending compassion to hurtful people while also protecting your energy and space Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).