#020: Allison Hartsoe on Transforming Businesses by Understanding Customers

Let's know what you liked and learnt! Allison Hartsoe is a three-time entrepreneur and is currently the CEO of Ambition Data.She is, most recently, the author of the book, "The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company".In this episode, Allison speaks to Swami and Vignesh about Data-driven Marketing, the difference between Brand Value and Customer Value, and her Favourite Books.Click here to buy a copy of Allison's latest book: https://amzn.to/3FKVD43🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds