Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy) | 020

Join The Maffeo Drinks Substack for Episode Analysis!This is the first part of the chat I had the honor of having with Alex Frezza. He is the Owner and Founder of L' Antiquario in Napoli, currently number 46 on the Global list of 50 Best Bars. He is a bar legend in Italy and internationally. I hope you will enjoy our chat. Main topics discussed: From 0 to 1 bottle • Understanding the thought process of a bar owner being pitched to • The Wholesaler Paradox (Why bars have an aversion to brands without a wholesaler) • The Importance of the Target Occasion From 1 bottle to 1 case • What attracts bar owners to a product • Communicating your brand identity to consumers through bartenders • Being approachable to consumers for bars and brands From 1 case to 1 pallet • Big brands vs. Small brands approaches • Localization Failures • Building Distribution Networks About the Host: ⁠⁠⁠⁠Chris Maffeo⁠⁠⁠  About the Guest: Alex Frezza This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.