[020]: Google Analytics 360 vs Adobe Analytics (Omniture) con Carlos Lebrón (@analisisweb)

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Todo el mundo conoce Google Analytics, el gratuito. Pero hay una Champions de la analítica web, en la que en sus tiempos ganaba siempre Omniture. Omniture fue comprado por Adobe y ahora es Adobe Analytics. En paralelo, Google sacó Google Analytics 360, su versión premium para competir con aquella. Para ver cómo funcionan, en qué se diferencian, para quién son y si tienen competencia... hablamos con @analisisweb, nickname del especialista en analítica web Carlos Lebrón.

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This episode was published on July 29, 2019.

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