020 Holiday Magic in the Golf Shop: Visual Merchandising with Kelly Simon Anderson

from The Fairway to Retail Success: An AGM Podcast · host Association of Golf Merchandiser

Get inspired to deck the halls of your shop this season with Kelly Simon Anderson, Merchandiser at Baltusrol Golf Club - recognized as an AGM Platinum Award “Best of the Best” winner in both 2024 and 2025. Kelly shares her career journey from her early start in Florida to her longtime role at Baltusrol, where she has become known for her creativity and attention to detail in visual merchandising. She also discusses the inspiration behind her business, Signs by Simon, where she crafts custom fixtures, displays, and signage for golf shops. From folding techniques and spatial planning to festive backdrops, décor, and holiday games, Kelly reveals her process for transforming the shop into a true Christmas wonderland each year.

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This episode was published on October 28, 2025.

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