020: How to Differentiate in a Crowded Field of Competitors [Dayton Grocer Market]

What happens when 12+ grocers vie for market share in a 10-mile radius in the affluent  Dayton, Ohio suburb of Centerville? The consumer sits back and watches the deals fly! That's what's happening in my market as each established grocer decides to renovate and entice consumers to remain loyal while the newcomers roll in. My name is Jayme Soulati, and I cohost the Heart Of Marketing podcast with John Gregory Olson who hails from the cooler clime of Saint Paul, Minn. We find topics that resonate with us for you and weave in a marketing thread to find relevance. As more specialty grocers arrive the likes of Whole Foods and Fresh Thyme to join the brand new Costco, existing Trader Joes, Meijer and Kroger are trying to enrich the consumer experience. And, we can't forget the  Sam's Club now trying to keep its loyal customer base against the almighty Costco. Listen in as we share thoughts on branding, marketing and local market differentiation for these 18 or so national grocery chains and private, specialty markets in a tiny suburb of about 40,000. Resources Episode 14, Heart Of Marketing on Trader Joes Forbes, The Hottest Supermarket You've Ever Heard Of