020 NOCAP CEO Nick Lord on the Business Behind NIL

Episode 20 of the Sports Business Leaders Podcast, Justin Titchenell and Jake Voorhees interview Nick Lord, CEO and co-founder of NOCAP Sports. Nick shares how NOCAP started in 2020, first focusing on compliance, then pivoting to athlete monetization.Today, NOCAP helps athletes, schools, and brands succeed in the NIL era. They build revenue tools for universities, partner with collectives, and run campaigns for brands. Clients range from fast-growing startups to Fortune 100 companies like LinkedIn.Their strategies include alumni business partnerships, athlete-driven content, and in-person activations. Nick explains how NOCAP measures ROI and helps athletes prepare for life after sports.From athlete-driven content networks to innovative NIL fundraising tools, NOCAP is leading the next wave of college sports innovation.