020: What's a marketing funnel and how on earth do I use it?

In this episode, you'll learn: What are funnels and what are the different types of them? The different ways to layer funnels The difference between paid marketing and funnels The importance of the education and sales piece when considering a funnel What is a landing page? The difference between providing education and selling The importance of having a referral process LINKS: http://www.lisekuecker.com/uncategorized/episode020