021 - Arrival Syndrome - Ryan Deiss

Ryan Deiss, founder and CEO of DigitalMarketer.com, got his start in what some might say was a strange business for a teenage boy. But it taught him tons of marketing lessons, and he steps into the studio with Clate and Scott to share some of those business marketing tips. He talks about the importance of keeping your business market-centric and remembering that your business is NOT about your product; it's about the problems that exist for your target customer. Deiss also recalls the pains of trying to make payroll, the fine line between delegating and just being unwilling to do the work, and getting over the fear of hiring other people.   Want to learn more marketing tactics? Check out our webinar with Ryan Deiss, How to Convert Leads into Paying Customers with Email Marketing Mentioned in this episode:   "How the Mighty Fall" by Jim Collins "Rocky III" Learn.infusionsoft.com Check out this and other episodes at smallbusinesssuccess.com.