021: Ashley Donnell Of The Babe Standard: Permanent Jewelry, Trends, & Turning Passion Into Success

In this episode, we chat with Ashley Donnell, the powerhouse behind the Babe Standard, who taught at the Permanent Jewelry Expo (PJX). Ashley’s journey began with a passion for affordable, trendy jewelry, which later evolved into a booming permanent jewelry business. After founding the Babe Standard in November 2018, she added permanent jewelry to her offerings in January 2022 and now operates three brick-and-mortar locations in bustling areas with restaurants and walking centers.Ashley shares the perks of having a physical store, like hosting cool events and offering unique services like Tucker hats, ear piercings, wide-brim hats, a charm bar, and permanent jewelry. We also get into the nitty gritty of metal quality and why being knowledgeable about your products is key to standing out!Ashley is a pro when it comes to pricing, staying ahead of trends, and knowing the industry inside out. She discusses her approach to finding great employees, emphasizing the value of hiring those with entrepreneurial dreams who bring fresh ideas and drive to the table. We also dive into the less glamorous but oh-so-important topic of waivers, insurance, and setting clear expectations with customers.We also chat about the Permanent Jewelry Association (PJA). The goal of PJA is to provide a space for continued education, and best practices, and to set industry standards through live webinars.Ashley’s advice? Don’t be afraid to jump in with both feet. Whether it's spending upfront on quality machines and chains or navigating the challenges of customer service, she’s all about learning as you go and growing from every experience.Tune in for this conversation packed with insights, tips, and encouragement for anyone looking to shine in the world of permanent jewelry!Original Permanent Jewelry Group - https://www.facebook.com/groups/2175129299356549/Instagram - https://www.instagram.com/ashleyldonnell/?hl=en%20Permanent Jewlery Association - https://www.permanentjewelryassociation.org/