021: Brand vs. Branding
from A Podcast for Creatives Hosted by Michelle Hickey and Steve King
So, you've been hearing about the power of branding. Maybe you read a blog recently that mentioned "brand". Or, perhaps your boss or client is asking you to invest in brand identity and create a digital brand presence. The only thing is, you aren't quite sure where to go from here. And you know what? That's fairly common in business today. People confuse the words brand and branding quite often, and if you aren't clear in the difference, it could lead to less than desirable results for your client. In this episode, Michelle and Steve break down the differences between brand and branding, discuss why your logo is not your brand and shine a light on why strong brands, much like strong relationships, don't just happen overnight.
Embed this episode
No transcript yet.