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EPISODE · Jul 29, 2020 · 35 MIN

021: Changing Media Consumption Trends

from Business Geeks · host Business Geeks

Media consumption is changing rapidly. The majority of people do not watch TV anymore. They would rather spend a lot of time watching TikTok videos than sit through a 4-minute video on Youtube. Two factors have given rise to this TikTok phenomenon: people have more time to spend on social media due to quarantines and … Continue reading "021: Changing Media Consumption Trends"

Episode metadata supplied by the publisher feed · Published Jul 29, 2020

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Media consumption is changing rapidly. The majority of people do not watch TV anymore. They would rather spend a lot of time watching TikTok videos than sit through a 4-minute video on Youtube. Two factors have given rise to this TikTok phenomenon: people have more time to spend on social media due to quarantines and the application has many built-in programs that tap into the creativity of its users. So, what does this trend mean for business? We discuss sample TikToks, statistics, and opinions about this topic in this episode. What To Listen For: Gen Zs spend more time watching TikTok than Youtube 2:52 TikTok vs. Vine 8:43 TikTok is where media is going 10:03 Coronavirus effects on media consumption 10:36 Some stats on TikTok usage 11:33 Businesses that started with TikTok 12:43 A TikTok challenge to hosts and viewers 14:14 One Cool Thing Jennifer: TravelJohn: A bag you pee into Video Reaction Joe: According to articles and videos, 40% of black-owned businesses are not expected to survive the coronavirus America vs. Australia Sam: Do the Tim Tam slam What’s Grinding Our Gears? Jennifer: Facebook ad “teasing” Take My Lunch Money Jennifer: We are launching a new segment that gives a shoutout to businesses that we’d gladly spend money on, suggestions are welcome Sources mentioned: TikTok Youtube Vine TravelJohn Tim Tam Facebook Check-In With The Geeks Catch us live each week on Monday 8pm EDT / Tuesday 10am AEST at the Business Geeks Podcast page on Facebook. Submit your question to the geeks at [email protected] to have your question answered live on the show. Be sure to include your business name for a free shoutout. Find Samantha at SamanthaRiley.global Facebook , Instagram , LinkedIn Find Jennifer at Sparent.co Find Joe at SuperJoePardo.com

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