EPISODE · May 26, 2021 · 31 MIN
021 - Changing Your Firm's Name with Attorney Antonio Jimenez
from Center Stage · host Spotlight Branding
At some point in your law firm's life, you'll likely need to change names. Most attorneys do this when they add a partner. However, if your law firm isn't named after you and your partners, it allows you to create a consistent brand that can outlive any attorney on staff. This week's guest, attorney Antonio Jimenez, recently went through a rebranding of his firm and talks about the decision to NOT name his firm after himself.
What this episode covers
At some point in your law firm's life, you'll likely need to change names. Most attorneys do this when they add a partner. However, if your law firm isn't named after you and your partners, it allows you to create a consistent brand that can outlive any attorney on staff. This week's guest, attorney Antonio Jimenez, recently went through a rebranding of his firm and talks about the decision to NOT name his firm after himself.
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021 - Changing Your Firm's Name with Attorney Antonio Jimenez
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