Center Stage

📞 Your intake process could be the reason your law firm is losing new clients. Adam Williams joins Center Stage to talk about why law firms need to take a closer look at what happens after someone reaches out. From missed calls and slow follow-up to overwhelmed staff and broken intake systems, Adam explains how firms can stop letting opportunities slip through the cracks and create a better first experience for potential clients.You can get in touch with Adam here:https://www.lawfirmvoice.com/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🤝 Referrals are not just about doing good work. They are about staying connected. In this episode, Danny Decker sits down with Delisi Friday of First Call Friday to discuss how law firms can build a more intentional referral strategy. Delisi shares why former clients and current referral partners are often the best place to start, how small touches can keep your firm top of mind, and why the firms that nurture trust are the ones most likely to generate more referrals.You can get in touch with Delisi here:https://www.firstcallfriday.com/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

💡 Your law firm’s growth does not just come from better marketing. It starts with how willing you are to show up as the leader. Robert Hanna, globally recognized legal recruiter, podcaster, speaker, and community builder, joins us to talk about why visibility, personal brand, and team advocacy matter so much for modern law firms. He explains why small firm owners cannot afford to stay hidden behind the firm logo, how LinkedIn can help build trust with both talent and potential clients, and why empowering your team to share their voice can strengthen the firm instead of threatening it. If you want your law firm to attract better people, create more trust, and build a stronger presence in the market, Robert’s perspective is one you need to hear.You can get in touch with Robert here: https://www.linkedin.com/in/roberthannaIf you want to strategize your firm's marketing, speak with our team: https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

⚙️ Most law firms don’t actually have a marketing problem — they have a systems problem. Corine Rogers joins Center Stage to break down why so many law firms struggle with intake, follow-up, and client experience… even when the leads are already there. From missed callbacks to overwhelmed attorneys juggling sticky notes and inboxes, this episode dives into the simple systems that help small law firms respond faster, stay organized, and create a better experience for potential clients. If your firm feels busy but growth still feels chaotic, this conversation is a must-listen.You can get in touch with Corine here:https://www.simplesmartsolo.com/If you want to strategize your firm's marketing, speak with our team: https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🔥 Stop Carrying Your Law Firm Alone. Elizabeth Douglass breaks down why so many law firm owners become the bottleneck inside their own business and how stronger leadership, accountability, and clarity can completely change the way a firm operates. From overwhelmed teams and missed expectations to constant firefighting and decision fatigue, this episode dives into the real reasons small law firms feel chaotic and what owners can do to finally create a business that does not rely on them for everything.You can get in touch with Elizabeth here:https://edengrowthconsulting.com/If you want to strategize your firm's marketing, speak with our team: https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

⚖️ Are you overlooking the clients who already want to hire you? Mo ElDeiry, founder of an estate planning law firm and FLN Global, joins Danny to break down a truth most law firm owners miss: your best opportunities aren’t out there… they’re already in your network. In this episode, Mo shares how niching down transformed his firm, why most attorneys struggle to stay top of mind, and how building the right referral relationships can lead to better clients, better cases, and a better practice. If you’ve been chasing new leads while neglecting the people who already know and trust you, this conversation will change how you think about growth.You can get in touch with Mo here:https://www.flnglobal.comIf you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🚀 If your law firm’s intake process isn’t converting, you’re losing clients you should be winning. Steve Fretzin joins Danny to break down why most lawyers struggle during consultations and how a better, question-driven approach changes everything. From uncovering what prospects actually care about to identifying who’s truly qualified, this episode reveals why more leads won’t fix your growth problem and what will. If you want stronger cases, better clients, and a process that actually works, this is a conversation you can’t afford to miss.You can get in touch with Steve here:        https://www.linkedin.com/in/stevefretzin/If you want to strategize your firm's marketing, speak with our team: https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🔐 Your estate plan might be missing one of the most important pieces. Most people think about homes, finances, and beneficiaries… but overlook the hundreds of digital accounts tied to their identity, assets, and legacy. In this episode, Danny sits down with Tatiana Thurston and Natalia Parker to unpack what your “digital life” actually includes, the risks of ignoring it, and how estate planning attorneys can better protect clients in a world where more value lives online than ever before.You can get in touch with Tatyana and Natalia here:https://www.dexitplan.com/If you want to strategize your firm's marketing, speak with our team: https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

⏳ Most law firm owners don’t need more hours in the day. They need to stop doing everything themselves.Colleen Young and Joe Bravo from Get Staffed Up break down one of the biggest hidden problems in solo and small law firms: attorneys spending their time on the wrong work. From scheduling and administrative tasks to mishandled intake, they explain how many lawyers unknowingly become the bottleneck in their own firm.In this conversation, they share how the right hires, the right delegation, and treating intake like a true revenue role can completely change the trajectory of a law firm. If you’ve ever felt buried in work while your firm struggles to grow, this episode will show you what it actually takes to reclaim your time and build a practice that runs better without you.You can get in touch with Colleen and Joe here:https://getstaffedup.com/If you want to strategize your firm's marketing, speak with our team: https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🤖 AI Is About to Reshape Your Law Firm Whether You’re Ready or Not.Tyson Mutrux returns to Center Stage to break down what law firm owners are getting wrong about AI, where the real opportunities are hiding, and why most attorneys still have no idea what’s coming. From building low-risk automation wins inside his own PI firm to experimenting with a “zero-person” law firm model, Tyson shares what’s working, what’s breaking, and how to think strategically about AI without chasing hype.This conversation is bigger than tools. It’s about positioning. It’s about mindset. It’s about whether your firm will compete on speed and price… or build something AI can’t replace. If you own a solo or small firm, you need to hear this before the next wave hits.You can get in touch with Tyson here:https://maximumlawyer.com/attorney/tyson-mutrux/If you want to strategize your firm's marketing, speak with our team:https://bit.ly/spotlightmarketingbrandingCopyright © 2026. Spotlight Marketing + Branding

🚀 Most law firm owners believe working harder is the path to growth. In reality, it often traps them inside their firm. In this episode of Center Stage, we break down how successful law firm owners escape burnout, stop being the bottleneck, and build systems that allow their firm to grow without depending on them day to day.You’ll learn how firms create real enterprise value, why systems matter more than hustle, and how stepping back can actually increase profit instead of killing it. If you want more freedom, more profitability, and a firm that does not collapse when you step away, this conversation delivers a powerful shift in perspective.📌 Key Takeaways:Why working harder often makes law firm owners more trapped, not more successfulHow systems and delegation increase profit without increasing hoursWhat makes a law firm valuable, scalable, and sellableFind Thomas hereSpeak with our team!

❗️Profit does not happen by accident. In this episode of Center Stage, Danny Decker sits down with Suzanne Mariga, CPA, fractional CFO, and Profit First Certified Professional, to unpack why so many law firms grow revenue but never feel financially secure. Suzanne reveals how intentional profit systems, not hope or hustle, create stable, scalable law firms.This conversation breaks down the psychology behind spending, why most firms unknowingly drain their own cash flow, and how simple structural changes can instantly improve profitability. If your firm is busy, growing, and still feels financially tight, this episode will hit home.📌 Key Takeaways:Why most law firms treat profit as an afterthought, and how that quietly holds them backHow the “illusion of scarcity” leads to smarter financial decisionsPractical ways to implement Profit First without complex math or extra stressHow law firm owners can finally align growth, compensation, and profitabilityWhy financial discipline matters more than revenue when building a healthy firmFind Susanne here: www.profitmap.coSpeak with our team: https://bit.ly/spotlightmarketingbranding

Discover how fractional CFO expert Pam Meissner helps law firm owners escape the hidden financial traps that quietly stall growth and profitability. In this powerful conversation with Danny Decker, Pam breaks down the numbers without shame or complexity — from cash-flow clarity to smarter pricing to the systems that make a law firm scalable, profitable, and ultimately sellable. If you’ve ever felt lost or intimidated by your financials, this episode offers clear steps and confidence-boosting insights you can apply immediately.📌 Key Takeaways:Why cash flow — not your bank balance — determines your firm’s real health.How “circuit breakers” eliminate emotional decision-making and prevent crises.The pricing mindset shift that instantly boosts profitability.Find Pam here!Speak with Spotlight's team

Discover how attorney Josh Baron built a thriving criminal defense and immigration practice — not through endless advertising, but by turning simple lunch meetings into a powerful relationship system. In this conversation with Danny Decker, Josh reveals how genuine connection fuels consistent referrals, why turning off $30K/month in Google Ads actually grew his firm, and how solo and small firm owners can create meaningful growth without burnout or gimmicks.📌 Key Takeaways:How to transform everyday lunches into a repeatable referral engine.Why authentic relationships outperform any marketing campaign.Practical ways to follow up and stay top-of-mind with referral partners.How introverts can network naturally — without forcing it.Find Josh here!Speak with Spotlight's team

🚀 Discover how fractional CRO Matt Lauro helps small businesses and law firms bridge the gap between marketing and sales to create real, measurable growth. In this conversation with Danny Decker, Matt reveals how to align your team around revenue—not vanity metrics—why response time can make or break your lead flow, and how automation and AI can help small teams act bigger and close faster.📌 Key Takeaways:Why sales and marketing must speak the same language to grow revenue.How slow follow-up costs your firm thousands in lost opportunities.Practical ways automation and AI can pre-qualify leads and save time.Simple steps to choose and implement a CRM without overwhelm.Find Matt here!Speak with Spotlight's team

🚀 Discover the science behind referrals with author and referral expert Stacey Brown Randall. In this conversation with Danny Decker, Stacey breaks down why great work alone doesn’t guarantee referrals — and how the emotions your clients feel ultimately decide whether they talk about you, trust you, and send new business your way. Learn how to design a client experience that builds loyalty, trust, and effortless referrals without ever needing to ask.📌 Key Takeaways:Why referrals happen for emotional reasons — not transactional ones.How to turn every client touchpoint into a referable experience.The secret to staying remembered long after the case is closed.Find Stacey here!Check out her book here!

🚀 Many attorneys think they have a marketing problem — but what’s really holding them back is capacity. In this episode, Moshe Amsel reveals why most law firm owners get stuck working harder for less profit, how to overcome the terrifying leap of hiring your first attorney, and the proven steps that turn a struggling practice into a profitable firm that builds real generational wealth.📌 Key Takeaways:Why your firm’s biggest obstacle isn’t marketing — it’s capacity.The hiring mistake that keeps lawyers trapped in survival mode.How to achieve 30–40% profit margins and free both your time and income.The path from short-term survival to long-term legacy and generational wealth.👉 Find Moshe here🌐 More Clients. Better Clients.

🚀 Discover how former Disney leader Vance Morris helps law firms and professional service businesses transform ordinary client service into unforgettable experiences. In this conversation with Danny Decker, Vance reveals why client experience is the ultimate referral engine, how to create “Oh my God” moments that keep clients talking, and the small touches that turn loyal clients into lifelong advocates.📌 Key Takeaways:Why delivering a first-class client experience matters more than advertising.Practical ways to wow clients with low or no-cost touches.How emotional connections create loyalty — and fuel endless referrals.👉 Find Vance here🌐 More Clients. Better Clients.

🚀 Discover how Tyson Mutrux built a thriving personal injury firm, scaled nationwide, and stayed profitable without falling into the overstaffing trap. In this conversation with Danny Decker, Tyson reveals why your current clients are your most overlooked marketing goldmine, how AI agents can revolutionize your practice, and what it really takes to build a loyal client base that fuels referrals for years.📌 Key Takeaways:The profit-killing signs your firm might be overstaffed — and how to fix it.Simple AI wins any law firm owner can start using today.How to turn every client interaction into powerful, long-term marketing.👉 Find Tyson here🌐 More Clients. Better Clients.

🛡️ Law firms are increasingly under siege — and most don’t even realize how exposed they are. In this episode, Danny Decker sits down with Steven Kennen of Proactive IT to unpack the real threats facing small and solo law firms today — from AI-powered phishing scams to shockingly common missteps in two-factor authentication. You’ll learn why DIY tech setups are a ticking time bomb, how cybersecurity impacts your firm’s bottom line, and what steps you can take right now to protect your clients, your data, and your reputation.📌 Key Takeaways:Cyberattacks are evolving — and 2FA is no longer the safety net you think it is.Hiring real IT pros isn’t just protection — it’s a productivity multiplier.Most law firms are unknowingly making themselves easy targets for hackers.👉 Visit Steven here🚨 More Clients. Better Clients.

🧠 Ever feel like your law firm is running you instead of the other way around? In this episode, Danny talks with EOS Implementer Jackie Kibler, whose no-BS, people-first approach has helped law firms go from disorganized and reactive to structured, scalable, and sane. Jackie shares how EOS (the Entrepreneurial Operating System) gives law firm owners the tools to clarify vision, align their team, and finally gain traction—without working 80-hour weeks.📌 Key TakeawaysWhy most law firms stall out—and how to spot it early.The EOS tools that bring order to operational chaos.What visionary lawyers need most to unlock real growth.👉 Visit Jackie here🚨 More Clients. Better Clients.

🚨 Most law firms don’t fail because of bad lawyering — they fail because of broken systems. In this episode, operations expert Tammy Philabaum shares the critical processes too many firms overlook, from intake follow-up to hiring mistakes that cost time and trust. Whether you’re overwhelmed, understaffed, or just tired of duct-taping your workflow together, this conversation will help you build a firm that runs like a business — not a fire drill.📌 Key Takeaways:Why intake delays are quietly killing your marketing ROI.The hiring steps most small firms skip — and why it backfires.How to start building simple, scalable systems that actually stick.👉 Visit Tamara here🚨 More Clients. Better Clients.

Most law firm owners are stuck not because they’re doing the wrong things—but because they’re tolerating too many of them. In this episode, Vanessa Shaw breaks down the mindset shift from practitioner to CEO and why shedding low-value tasks is the first step toward building a law firm that serves you. If your firm feels heavy, this episode is your wake-up call.📌 Key TakeawaysA million-dollar question that can instantly shift how you leadThe truth about what’s really keeping you from scalingHow to identify champagne clients—and stop serving the rest👉 Visit Vanessa here🚨 More Clients. Better Clients.

⚙️ Feeling stuck in a never-ending loop of admin tasks, burnout, and 15-hour days? In this episode, former lawyer and law firm owner Adam Ouellette reveals the exact systems he used to reclaim his time, scale his practice, and finally walk away—on his own terms. If you’re ready to stop surviving and start designing a practice that runs with less of you, this is the blueprint.📌 Key TakeawaysWhy most law firm owners are bleeding money without realizing itHow to start automating your firm in just a few hours a weekThe mindset shift lawyers must make to reduce stress and regain control👉 Visit Adam here🚨 More Clients. Better Clients.

Ever wondered how to transform your business's financial stability and increase your profits? We're joined by Susanne Mariga, a CPA and fractional CFO with two decades of expertise. Susanne shares the revolutionary Profit First model, a strategy that has been a game changer in our own business. We dive into the basics of this model, shedding light on the importance of having multiple bank accounts and how to pay yourself as a business owner. It's all about intentional profitability!We then walk through the practical implementation of the Profit First system and emphasize the need to start with your current financial position and gradually increase your percentages. Susanne also debunks some common misconceptions and explains how this system can help determine your pay and eliminate randomness in your results. Understand your firm's financial percentages and get started with Profit First by visiting www.profitmap.co

Do you ever wonder how lawyers seem to bring in an endless stream of clients? This week's guest, Elise Holtzman from The Lawyer's Edge, shares the secrets behind the art of rainmaking. We dive into Elise's personal journey, from practicing law to becoming a coach and trainer, and how she uses her knowledge to help lawyers transform into successful rainmakers. This concept, more than just attracting new clients, involves keeping existing ones happy, and importantly, having the right team to do the work. We also discuss the critical role of delegation within law firms. Investing in junior associates and trusting them with tasks not only helps firms grow but also frees up time for higher-level work. After all, we all have the same 24 hours in a day - it's how we choose to use them that counts. Connect with Elise on LinkedIn and learn more at www.thelawyersedge.com

Ever wondered how your cognitive instincts influence your professional life? This week we're joined by Dominic Loffredo, a certified Kolbe instructor, to cover this unique personality test that measures the cognitive part of the mind.We examine how the Kolbe assessment varies from other popular personality evaluations such as Myers-Briggs and CliftonStrengths. We explore how each Kolbe mode affects critical aspects of our professional lives: decision-making, problem-solving, risk tolerance, and physical tasks. We dig into how these categories play out across different industries and roles within a company, especially your law firm.To learn more and have Dominic and The Million Dollar Solution®  provide Kolbe coaching for your firm, reach out to them directly at [email protected]

Can revealing your authenticity propel you to success? Erin Hatzikostas, founder of B Authentic Inc., joins us to share her personal journey of how authenticity fuelled her rise in the corporate world. Erin’s unique leadership style, characterized by a robust dedication to her message, offers a refreshing perspective on standing out in the professional space.Erin further unpacks her Six Principles of Strategic Authenticity framework, a toolbox for professionals navigating rule-laden environments. We also dive into the  "Pratfall Effect," a psychological phenomenon that transforms "humility moments" into precious social currency. We discuss how to weave humility and storytelling into your introductions and make an impactful first impression. Lastly, we explore the concept of the "Zero Moments of Truth" and how authenticity not only helps you stand out but also reduces these critical moments in sales and marketing. Join us as we explore how you can use your authentic self to build trust, accelerate relationship building, and find success in your professional field.Connect with Erin on LinkedIn, and check out her book You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve.

Picture your business caught up in the chaos of a disaster - may it be natural or manmade. Panic-stricken employees, clients bombarding you with questions, and a leadership team that is clueless about what to do next. Sounds like a situation you never want to be in, right? That's why we're talking with Jeffrey Weiss, founder of the Disaster Preparedness Network.Jeffrey provides an overview of disaster preparedness - from setting up leadership structures to training responses to an active shooter situation. He reveals how the networks you develop can be leveraged to foster a community of preparedness and resilience.Jeffrey also sheds light on how businesses can mitigate liability risks by investing in disaster management. In a world where disasters are no longer anomalies but rather frequent occurrences, being unprepared could lead to potential litigation and damage to reputation.If you'd like to set up disaster processes in your firm, give Jeffrey and his team a call at (818) 624-4242 or email him directly at [email protected]: For Center Stage subscribers, Jeffrey is offering a free active shooter training course, which you can access by visiting https://training.preparednesstv.info/as-appointment. Even more, Jeffrey is offering his book, 60 Ways to Reward your teams, and your partner for being of value, for free by clicking here: https://tpn.mastermind.com/opt_in/2262

Get ready to be inspired as we discuss the power of understanding others, building credibility, and how having diverse passions paired with self-belief can lead to you chasing your dreams (even if that means no longer being a lawyer).This week we're joined by career coach Nicole Andrews and explore how disrupting the status quo can create unforeseen opportunities. Nicole emphasizes the necessity of a versatile skill set and the courage to advocate for yourself, especially when self-doubt creeps in. Lastly, Nicole imparts wisdom on finding purpose amidst career disruption and setting work-life boundaries to circumvent burnout. Gain insight into how disrupting your career, whether by choice or force, can act as a positive force of change. Discover strategies to define your career roles, break free from the 'status trap', and take significant steps towards your career progression. Learn more about Nicole and the work she does by visiting www.thenicoleandrews.com

This week we sit down with Julie Perez from Leap Legal, who guides us through the unique productivity hurdles that different types of lawyers encounter, the role of continuing education, and the cruciality of compliance in legal practice.We then dive into the complex, yet critical aspects of trust account money, compliance, record keeping, and assembling a dream team. We discuss the lack of business management taught in law school and why having robust software in place to catch mistakes is crucial. We're also putting a spotlight on the layers of encryption and compliance with IT, offering a well-rounded view of law firm management.Lastly, we're turning the lens onto one of the most important facets of any business - the client experience. We cover the essentials of clear communication, setting expectations, and avoiding those jarring invoice surprises. To learn more, visit leap.us

Get ready to transform your law firm's intake procedures with actionable insights from Chris Mullins, the Phone Sales Doctor. This episode promises to deliver crucial tips on building an effective intake team in your firm, putting the spotlight on both inbound and outbound sales. Chris guides us through the necessity of a well-devised system to convert digital leads aggressively and the importance of chasing leads promptly to ensure they don't slip away.Moving forward, we uncover the vital role of an intake sales manager and how they drive your law firm's success. Tune in as we reveal strategies for monitoring and auditing calls, providing constructive feedback, and employing technology to enhance call handling. Chris lends her expertise in explaining the significance of presence, body language, and the nuances of tone and voice during calls. Learn more about Chris and get her book by visiting intakeacademy.com

This week, we unravel the unseen challenges young lawyers encounter as they're just starting out and underscore the necessity of grasping the business side of law, regardless of where your legal career takes you - be it in the corporate realm, a law firm, or government service.We also uncover the integral elements for crafting a successful legal career. We touch on critical aspects such as identifying your inherent abilities, proactive planning for your future, and the influential role of mentorship. We further share insights on discovering contentment in your legal career, comparing the lives of public defenders and corporate lawyers, the wisdom of living below your income, and setting realistic monthly income goals. This enlightening conversation promises to guide you in carving your own path in the legal field, leading to a fulfilling and successful career.Connect with Kelly on Instagram @KellyesqU or visiting her website at kellysturmthal.com

Are you ready to tap into your genius zone? Our guest, Emily LaRusch, founder of Back Office Betties, shares her insights on how to discover the activities that leads to effective delegation for tasks outside our genius zone.We also talk about team building and the vital role it plays in business growth. Emily brings her expertise to the table, providing tips on being a leader who nurtures and develops a team to fill the gaps in your business. We delve into the concept of fractional help, discussing virtual reception and fractional administrative services. We also put a spotlight on the critical factor that is often overlooked - mental health. Want more from Emily? Go to www.backofficebetties.com/freegift to receive a free resource that can help your firm double its income!Follow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails.Learn why the pros like Gary Vaynerchuk emphasize the value of having multiple touchpoints with your audience and the unique role this plays in fostering trust and credibility. Finally, we explore the boundless power of podcasting and books in creating that much-needed trust. We discuss the advantages of starting your podcast, the invaluable relationships it can help you forge, and why it's a potent tool for establishing yourself as an industry expert.Check out how Michael and his team can help your firm at www.paperbackexpert.com and get your Credibility Score to see how credible you currently are at www.credibilitycalculator.comFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Ever thought about text message marketing for your law firm? This episode takes you into the heart of this powerful communication tool with our guest, Alex Levin, Co-Founder and CEO of Regal.io. Alex is an expert in B2C technology and he shares enlightening insights into how law firms can leverage text message marketing to foster meaningful customer relationships.In this episode, we cover key strategies for gaining contact permissions and customizing messages with data. We also delve into the critical role of AI bots in maintaining customer engagement. We also discuss the don'ts like why cold-calling or cold-texting can backfire and the importance of respecting customer contact boundaries. With Alex's expertise, you'll discover how to successfully navigate the complexities of SMS marketing and build trust with your clients.Learn more about how Regal can help by visiting www.regal.ioFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Do you have political aspirations? Want to know what it takes to navigate the complexities of running for office? Join us as we pick the brain of Matt Krayton, founder and principal at Publitics and a seasoned political campaign manager. Matt breaks down the journey of a political campaign, from choosing the right office to run for, to understanding the jurisdictional requirements and the formalities of getting started.We also explore the ins and outs of campaign budgets, giving you insight on how to source funds, find the right campaign manager, and make tough financial decisions. Learn how to strategically leverage your contact list for potential donors and gain insight into the varying costs of campaigns in different locations.Matt also delves into the world of opposition research, giving us a behind-the-scenes look at the creation of the "oppo book" - a comprehensive record of a candidate’s past. From old tweets and Facebook posts to court fillings, Matt shares valuable advice on how to deal with potential liabilities that could affect your campaign. And wrapping up, we explore campaign timing and fund management, emphasizing the importance of early starts in competitive races. This episode promises a wealth of knowledge and fresh perspective on political campaigns. Join us for this engaging conversation.Learn more about Matt and his work by connecting with him on LinkedIn and visiting his website at www.publitics.comFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Ever wondered how to select the perfect marketing partner for your business? This week we chat with fractional CMO Josh Ramsey, who brings his vast experience to the table as we navigate the complex world of marketing partnerships, with an emphasis on comprehending the value of your investment beyond just the price. Our conversation takes a deep dive into working with ad agencies. Josh speaks of the importance of having a clear strategy and vision before you shake hands with an agency. In the same vein, we also look at the value of leads for your business. Josh even shares some priceless tips about the kind of questions businesses should be asking their vendors to set the right expectations. We also throw light on the intricacies of hiring marketing managers. The conversation revolves around the critical need for both analytical and creative mindsets in your marketing strategy. We discuss the challenges that come with finding the right person for this role and circle back to the role of a fractional CMO in this regard. To wrap it up, we highlight the need for both a visionary and an executor in your team, which can be a game-changer in reducing the workload of the business owner. So, gear up for some strategizing, setting KPIs, and making swift decisions to seize opportunities.Learn more about all the things he does by visiting www.jrcmo.comFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Burnout is prevalent among business owners, especially in the legal industry. This week we're joined by lawyer coach (and former lawyer herself) Dina Cataldo to talk about what burnout looks like, how it starts, and how to overcome it.Check out Dina's podcast and learn more about how she can help you at www.dinacataldo.com/busylawyerFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Do you run your firm, or does it run you? This week we're joined by Dr. Steven Kirch from The Profit Minds to discuss various areas where business owners get taken over by their own firm such as hiring, delegating, and more.Learn more about Dr. Kirch at www.profitminds.net and check out his Profit Minds Podcast wherever you listen to your favorite shows.Follow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

We know how time-consuming and stressful it can be to find the right talent for your firm. It's also hard work keeping them! This week, we're chatting with Molly McGrath from Hiring & Empowering on what the current job market looks like, how to properly sell your business to attract the right talent, and how you can keep your employees engaged and feeling fulfilled.Learn more about Molly and Hiring & Empowering by visiting hiringandempowering.comFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

This week, we're providing you with a framework to help you be more productive! It's called "chunking," and it has been mastered by attorney (and owner of 5 other businesses) Julie Steinbacher. Join us as she breaks down the elements of chunking and how you can do it for yourself.Learn more about Million Dollar Solutions' upcoming Dementia Focused Practice events at dementiafocusedpractice.comIf you'd like more resources on Chunking, email Dom Loffredo at [email protected] Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!

Many small firms send birthday or holiday cards, but are you maximizing this strategy's effectiveness? This week we're joined by Rick Elmore from Simply Noted to chat about the value of handwritten notes and how to stand out from other businesses who send their own cards.Get a free sample of Simply Noted's work by visiting www.simplynoted.com

This week we're concluding our discussion with Enneagram coach Emily Wingfield and explaining how you can integrate Enneagram discussions into your firm's culture.Learn more about Emily's coaching, grab her resources, and get in touch by visiting www.enneagramwithemily.com

This week (and next week), we're talking about the Enneagram! Why are we devoting two weeks to this? Because it can truly transform your relationship with your team and help you understand how they think and process things in their lives.We're joined by Enneagram coach Emily Wingfield for this impactful discussion. Learn more about her coaching, grab her resources, and get in touch by visiting www.enneagramwithemily.com

It's no mystery as to why we've been talking about time management so much lately. Most firm owners have problems with it! This week, we're talking with business coach Nicole Greer about things you can do to control your time (instead of it controlling you), as well as how your leadership style can impact your firm's culture.Learn more about Nicole and grab her free resources at buildavibrantculture.com

Attorney Brett Trembly built his successful law firm by mastering time management and delegation. Then he founded Get Staffed Up and mastered it again! Now, he's released a (BEST-SELLING) book titled 24 Months to Freedom where he shows you how it's done.Get a special discount on Brett's book and learn more about Get Staffed Up at www.getstaffedup.com/centerstage

Many firms struggle to keep in touch with their clients, which results in unhappy clients complaining about bad customer service. This week we're welcoming back Kristen David to the show to talk about core values and how incorporating and systematizing them can help you create a better UX for your clients.Learn more about Kristen and all the ways she helps firms like yours at www.uplevelingyourbusinesssystems.com

Most firms struggle with attracting their ideal client, instead referring out more business than they take on. Our guest this week, Adam Ouellette, practiced law for 20 years and used his Ideal Client Attraction Formula to build a wildly successful real estate practice during the recession. He joins us this week to share his insight.Check out Adam's formula and his other great courses at adamouellette.com/ideal

This week we're joined by Lori Pulvermacher, a practice advisor from Atticus, to talk all things marketing strategy. We cover the importance of authentic messaging, how to ask for referrals, and how much of your firm's budget should be devoted to marketing. This conversation is FULL of great insight you don't want to miss.HAPPENING SOON! Join Lori and Atticus on June 27th for a free webinar on how to use LinkedIn to grow your firm. Register for free here: https://atticusadvantage.com/what-we-do/linkedin-for-lawyers-growth-opportunities-for-your-law-firm Learn more about Atticus and the work they do by visiting www.atticusadvantage.com