021 | ¿Cómo observar para Innovar? feat. Sergio Yañez de Coca Cola Andina

from Podcast 95% - Innovación Corporativa | Startups | Negocios · host Matias Rojas De Luca

En el Capítulo 021 del Podcast 95% escuchamos a Sergio Yáñez Violi de Coca-Cola Andina sobre cómo poner en práctica dentro de las empresas una forma de mirar la realidad para que los problemas y desafíos del día a día, provenientes de todos los clientes y usuarios, se transformen en innovaciones corporativas que generen ventajas competitivas dentro de nuestras empresas. ¿Qué mirada debemos cultivar para encontrar oportunidades de innovación? Enfocarnos en conocer a clientes y usuarios para resolverles problemas reales, agregando valor a sus vidas. Transformar esos problemas en oportunidades de mejora y por lo tanto en nuevos productos y servicios que pueden ser creados para resolverlos.

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This episode is 37 minutes long.

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This episode was published on December 5, 2023.

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