021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)

Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell. Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes. What John teaches is a reframe for these calls. You’re not selling, you’re serving. Grab a copy of Serve to Sell here (or click this link and get it for free!) (0:00) — Intro (2:45) — Real-life examples of the Serve To Sell framework (12:30) — What do you call a sales call where you don’t get the sale? (19:54) — The Six R’s of a Serve Call (40:50) — Creator Advice with John Meese Connect with us: Join the HeyCreator Community  Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot