#021 - Liz Giorgi on Building a Business That Gave Her Financial Freedom in Her 30’s

In this episode of Becoming Work Optional, Matt and Rachael interview Liz Giorgi, Emmy Award winner and CEO of Soona, discussing her entrepreneurial journey, emphasizing the importance of financial planning, resilience, and storytelling in business. She shared insights from her experiences with her first company, Mighteor, and the creation of Soona, highlighting the impact of providing affordable, professional content for brands. Liz also stressed the significance of setting personal finance goals and the value of celebrating successes along the way.Key Points Discussed:Entrepreneurship is difficult but can lead to significant financial freedom and personal fulfillment.Liz grew up in Northern Minnesota in a mining town, which shaped her perception of money and community reliance.Liz showed entrepreneurial tendencies from a young age, selling wild blueberries and raspberries and working at her families small business.Initially pursuing a career in television broadcasting, Liz found it unstable but valuable for networking and skill development.Liz founded her first company, Mighteor, leveraging her expertise in production and online advertising.Liz made early financial mistakes, such as not paying herself a salary, which she corrected through education at Babson College.Selling Mighteor for close to a million dollars, Liz prioritized her time and future aspirations over a higher sale price.Liz reinvested half of her earnings from Mighteor into her new venture, Soona, a same-day photo and video service for brands.Liz is a passionate advocate for gender equity in venture financing and supports women in entrepreneurship. Liz emphasizes the importance of setting specific financial goals and aligning them with personal values and aspirations.Join Rachael and Matt as they provide practical advice for navigating the complex world of personal finance, helping listeners make informed decisions to secure their financial future.LizX/Twitter - @lizgiorgisoona.coRachaelX/Twitter - @camp_wealthrachaelcampwealth.comMattX/Twitter - @matthew_garasicunrivaledwm.comDisclaimer: This podcast provides general information and discussion about finance, investing, and related subjects. The content provided in this podcast is not intended as investment advice and should not be taken as such. Always seek the advice of a professional or conduct your own research before making financial decisions.Rachael Camp offers advisory Services are offered through Creative Financial Designs, Inc., a Registered Investment Adviser, and Securities are offered through cfd Investments, Inc., a Registered Broker/Dealer, Member FINRA & SIPC, 2704 S. Goyer Rd., Kokomo, IN 46902. 765-453-9600.Neither Camp Wealth or Unrivaled Wealth Management are affiliated with the CFD companies or each other.