021: Unlocking the Mysteries at "The Ranch" with Ryan Holm of MYSTERY RANCH Backpacks

On Episode 21 of Beyond the Kill.FM Adam is joined by Ryan Holm, Marketing Manager at MYSTERY RANCH for a behind the scenes look into "THE RANCH" and how a longstanding commitment to building packs that last and solving real problems for their customers allowed MR to build one of the strongest brands in the outdoor gear industry. From the deep and rich history behind MR to the sectors, people, and frankly, heroes the company and its employees make it their mission to serve this is an incredibly interesting and eye-opening discussion about what goes into pack design and more importantly, leading an industry. The recent influx of "ultralight" solutions for the backcountry hunter has created a philosophical divide amongst industry, professionals, and consumers as to where the line exists between ultralight and actually functional. Adam and Ryan dig in on this topic in-depth, specifically as it relates to pack design and more importantly pack performance where it matters most, in the field, not the showroom. Ryan clarifies precisely where MR sits on this subject and explains their emphasis on the most important consideration for any backcountry hunter: load carriage. And finally, the subject of MYSTERY RANCH'S commitment to hunting and hunters is tackled, and Ryan shows us just how seriously MR takes its commitment to the hunting community and more importantly conservation and land access. You will not be disappointed in setting aside an hour for this one! Web: http://www.mysteryranch.com Load Carriage: The Architecture of a Pack Instagram: @mysteryranch