EPISODE · Aug 26, 2025 · 44 MIN
021 乡村运营：一次内卷浪潮，还是未来必答题？
from 观景评谈
相信不少建景规、文旅、策划等等领域的朋友们早已感受到，“运营”占据了乡建圈的高频词领域，日常到快赶上村口的寒暄。可乡村到底要“运营”什么、为谁“运营”？参与了不少乡村项目的我们决定坐下来，试图拆解「乡村运营」这个越来越火，却越聊越糊涂的概念。我们有人刚在美国乡村住了一个月，体验过拉网线等好几年的日子；也见过浙江农村“住乡下比城里舒服”的认知反差。从浙江的“强村公司”到北方的空心化困境，南北东西的乡村差异，比盘山公路还曲折。更具争议的是“乡村运营”本身：* 是自下而上的需求，还是自上而下的项目植入？* 所有村子都要运营吗？* 哪些村打了鸡血、哪些村在滥竽充数？如果你也对当下的“乡村”感到模糊，对“运营”存有疑惑，本期节目比那些包装精美的乡建报告更实在。我们或许无法给出标准答案，但我们不回避，也懒得包装。在吐槽与思考之间反复横跳后会发现：乡村的复杂，比我们想象的要多得多...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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021 乡村运营：一次内卷浪潮，还是未来必答题？
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This episode was published on August 26, 2025.
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