022 - Brand Loyalty

How do companies create and maintain brand loyalty? A great question from listener and supporter Steve built off the topic a few episodes back on Brand Recognition, what does the relationship today look like between consumers and brands? Are there ways to build brand loyalty, and are there ways to lose it? We hit on: How do companies (bourbon and otherwise) create and maintain brand loyalty? What bourbon brands are you loyal to and why? What other brands are you loyal to and why? What brands (bourbon or otherwise) do you respect how they built their following? What lessons can be applied to Pursuit Spirits? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].