022 From the Shop to Brand Strategy: Andrew Blatnik on Career Growth and Retail Impact

With a career that spans both the shop floor and the brand side, Andrew Blatnik brings a unique perspective to golf retail. Now National Sales Manager – Golf at Imperial, he reflects on his path from PGA Assistant Golf Professional to Director of Retail Operations at Oak Hill Country Club and shares what it takes to succeed in today’s evolving industry. Drawing on his award-winning tenure at Oak Hill, Andrew offers practical advice for merchandisers looking to grow their careers beyond the shop, insights into the shifting vendor–club relationship, and a behind-the-scenes look at how brand-side leaders are responding to the future of golf retail.