022: How to Protect Your Brand When Data Security is Breached [Crisis Communications Plan]

Data breaches, cyber security, hacks affect the simplest of email accounts to the most complex national corporations and organizations with thousands affected. What plan do you have in place to manage messaging during a data breach? My name is Jayme Soulati, and recently I was invited to panel speak at the American Bar Association Business Leaders Section in Chicago. I joined a panel of my peers in cyber forensics, risk insurance, and law to discuss preparations for data breach and security for cyber attack. In this epiosode of the Heart Of Marketing podcast, John Gregory Olson of JGO Digital and I discuss steps to take in advance of a cyber attack. One message mapping tool I share helps align executives and leadership so messages are cohesive. You can download that messaging template right here and use it in your preparations to guide you through steps to take when communicating a crisis such as a data breach. In fact, the tool is good for a variety of other crisis communications matters, too; not just a cyber attack. Learn the steps you must take to prepare for a crisis before it happens. Get an action plan for messaging that will protect your brand reputation and keep the trust of customers. Resources Data Breach Messaging Tool Message Mapping E-Book