022: Image Curation & Ideal Clients

It’s definitely that time of year isn’t it? Booking season is upon us, we’ve just delivered the last of our 2023 edits and are now looking at using that new work to update our marketing material for the year ahead. Whilst it’s a wonderful thing to have a wealth of content to use; this episode is all about realigning your brand, recognising the values of your ‘dream client’ and using them as a filter when curating the work you want to share.In this episode we discuss:- Why we think it’s important to have an ‘ideal client’ in the first place.- Recognising the habits of your ideal client so you can efficiently market to them- Why curating your own work can be hard, but important in defining your brand- Why it’s okay to realign your brand year-on-year and evolve as your tastes and ideals change.- Sometimes the ‘less is more’ approach can be best when building a portfolioThis is a topic that Tom & Chris are both hugely passionate about and also currently working on in their own businesses’ which was the driving force behind us having this chat. We’ll both also be in Disney World in Florida when this episode goes out, so be sue to hear all about that in the next episode of the Wedding Capture Co.