022 - Launching and Marketing a Product

Main talking points include:A damage assessment The marketing doesn't fit the product The process is broken Bad copywriting / difficult conversion processFollow a product launch processDevelop some high-level teaching content to generate trust with your list (the pre-pre-launch)Different types of launches:Email LaunchWebinar LaunchVideo LaunchRoll out the productPeople dream about what they don't have – you don't sell the product, you sell the benefit. EMail is where it's at – because it converts 10x better than social media... Simple!Although its harder to start a conversation this way, it's more profitableWhen you announce your product you don't need to sell it straight away...  Connect with Tyler:Website: tylerbream.com Hosted on Acast. See acast.com/privacy for more information.