#022 | The state of Martech education

In this episode, I'm joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He's was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community. When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, continuous, and community-centric. Carlos' perspective on education challenges some of the norms around how the marketing technology industry approaches education in the industry and is one of the most holistic providers in the space. In this episode, we talk about how and why Carlos founded The Martech Alliance, his philosophy on Martech education, and where he sees the future of training happening in this space. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. You can find Carlos Doughty on LinkedIn and at https://www.martechalliance.com/