Traditional to Modern Occasions | How they evolve and What Consumers Need | Part 1/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA) | 022

Join The Maffeo Drinks Substack for Episode Analysis!In this episode, Chris Maffeo talks with Paul Hletko, Founder of FEW Spirits and CEO of Goza Tequila. He is one of the founding fathers of the Craft Spirits Revolution, founding FEW in 2010, and has a unique perspective on the evolution of the drinks ecosystem over the past 13 years. He is the Former President of the American Craft Spirits Association. We hope you enjoy our chat. We discussed: From 0 to 1 bottle • What's Your Target Occasion? • Evolution of Identity over Time • Home Turf Advantage From 1 bottle to 1 case • New Consumption Adaption • Traditional Vs Modern Occasions About the Host: ⁠⁠⁠⁠⁠Chris Maffeo⁠⁠⁠⁠ About the Guest: ⁠Paul Hletko⁠ This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.