022: Who are your superfans?

from A Podcast for Creatives Hosted by Michelle Hickey and Steve King

Do you know who your superfans are? These are the people who are 100 percent, no doubt about it, in love with your brand. While we know they're out there, sometimes it's easy to overlook just how much your brand means to them. Your work is making an impact on people and they're responding by reaching out with DMs, tweets, or Likes. Are you paying close attention to that? To authentically be able to connect with your superfans is not something to take lightly and in this episode, we explore what that relationship means, both to the fan and the brand.