023: 800-Flowers Delivers Hope with Heartful Cause Marketing Program [Best Practices Case Study]

In this mini-cast, John Gregory Olson of JGO Digital and Jayme Soulati of Soulati Media, Inc. discuss the perfect alignment of a large national brand, 1-800-FLOWERS, with a cause oriented to building of schools in under-developed countries. Pencils of Promise was promoted via a digital marketer, and Jayme donated to its mission. (You can hear more about that in this episode.) Around Mother's Day, because Jayme was on the Pencils of Promise email list, two promotions arrived in her in box. John and Jayme discuss the mission of each of these organizations, how they're aligned and tied in with a seasonal and popular marketing 'holiday,' and whether your organization should consider cause-related marketing. Tune in now and get a few tips that may align with the causes you select for your business in the future. About The Hosts John Gregory Olson is a digital marketing, professional blogger and owner of JGO Digital. As a strategic planner, John blends direct marketing with content marketing for business-to-business organizations. Jayme Soulati is president of Soulati Media, Inc. and hails from Chicago's PR agencies. She's worked on a variety of blue chip campaigns across industries. She is a message mapping master blending marketing with core public relations. She is a professional blogger and strategist. Resources How Social Media Blends With Cause Marketing, Soulati.com Starbucks and Cause-Related Marketing