023: Community partnerships fundraising with Emily Clarke, Director of Development, Highgate School

In this episode I talk to Emily Clarke, Director of Development at Highgate School, about fundraising for community partnerships. Expanding on previous episodes about the building blocks of bursary strategy and my exploration of the real situation schools face getting bursaries established in my conversation with Bart Wielenga, the Head of Blundell's School, I move on to considering community partnerships. This is an area that is potentially rich for fundraising opportunities, and the work Emily Clarke has been doing is an excellent illustration of this.Emily Clarke has worked in the Development Office at Highgate since 2014 and she has lead the school's fundraising campaign since 2018. Firstly, I ask Emily about Highgate's commitment to partnerships and bursaries, and how it stems from the school's history as a charitable foundation. We then explore what Highgate's specific community partnerships, the Chrysalis Partnership Programme and the London Academy of Excellence in Tottenham, involve in terms of inspiring children and making change around improving social mobility and social injustice.   I ask Emily about the fundraising journey Highgate has been on during the COVID-19 pandemic, and how they have adjusted their fundraising to serve the increased need for support in their local community. We discuss the types of fundraising Highgate has employed, both major gifts relationships and mass fundraising including challenge events. We talk about the challenges of breaking a perfectionist approach by taking risks and boldly speculating. Finally, I ask Emily what advice she would give to other school leaders as they fundraise for bursary programmes and community partnerships.Episode HighlightsIntroducing Emily Clarke (03:01)Highgate School's historical commitment to partnerships (04:53) What Highgate School's community partnerships involve (09:28)How the fundraising journey has changed during the pandemic (15:30)Types of fundraising employed by Highgate (23:21)Breaking a perfectionist approach (30:30)Moving beyond crisis response (33:22)Advice for other school leaders (37:02)References and resourcesHighgate SchoolChrysalis and Chrysalis EastLondon Academy of Excellence Tottenham Episode 019: Craft you bursary strategyEpisode 020: Bursaries and strategy in practice with Bart Wielenga, Head, Blundell's SchoolSign up to Juliet Corbett’s newsletter at www.consultjuliet.co.uk/signup Find out more about Juliet Corbett’s work and discover a host of free resources at www.consultjuliet.co.ukThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!