023 | Keith Rabkin: Future-Proofing Go-To-Market

In this captivating episode of "GTM Secrets with Stephen Lowisz," join host Stephen as he delves into the dynamic world of go-to-market strategies with Keith Rabkin, the Chief Revenue Officer of PandaDoc. With an impressive career spanning giants like Google, Johnson & Johnson, and Adobe, Keith brings a wealth of knowledge and experience to the table. Tune in as Keith discusses the power of customer focus and the critical importance of maintaining options in career growth. He shares invaluable insights into the alignment of sales and marketing, revealing how PandaDoc competes against industry leaders like DocuSign with innovative demand generation strategies. Keith also explores the evolving role of outbound marketing and the strategic use of technology in sales and marketing operations. This episode is packed with practical advice for mid-market companies aiming to enhance their go-to-market strategies and offers a glimpse into the future of the industry. Whether you're a seasoned professional or just starting in the field, this episode provides essential insights into achieving success in today's competitive landscape.