023 - Media Samples & Content Creators

Should people be tasting for a story, or tasting for the value? Today on the show we dive into an interesting topic on the teetering of media samples and content creators/influencers who receive them, both on the Bourbon Pursuit side as well as the Pursuit Spirits side.  We hit on: How did you decide you wanted to present reviews of media samples to your audience? What are the ethics of reviewing something sent to you? How do you (or any content creator who gets multiple samples) decide on what to review? Is private feedback for samples you don’t enjoy helpful? How do you decide who to send samples to? Should someone rate a whiskey purely on taste, or does the context matter?  How do you streamline the context of a brand or product easily for consumers to understand? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].