023 Quit or Grit: Deciding When to Persevere, Pivot, or Pull the

In this episode of How to Founder, Chris Franks and Anthony Franco explore one of the toughest decisions every founder faces: knowing when to keep going, when to pivot, and when to call it quits. It’s a fine line between perseverance and stubbornness, but understanding how to evaluate the situation objectively can make all the difference. We’ll break down the mental, strategic, and emotional frameworks to help founders make these critical decisions.