EPISODE · Dec 5, 2025 · 1H 17M
023 乡村CEO：精英下乡与乡土再造
from 观景评谈
今年八月份，我们在节目021 乡村运营：一次内卷浪潮，还是未来必答题？中，就“乡村运营”进行了一场散点式讨论，而后意识到，这个宏大而模糊的命题，答案应该深植于具体而微的实践中。本期节目，我们邀请了两位置身事内的观察者：正在杭州履职的乡村 CEO 竺总探索乡村运营的社会学博士生可为共同讨论：当市场化的运营理念被系统性引入基层治理，当外来的“精英”与本土的“乡土”发生碰撞，“乡村CEO”（农村职业经理人）这套发轫于浙江、尤以杭州为典型的模式，究竟是如何运作的？本期节目中您将听到：* 一场6比300的考试，如何筛选出与村庄“双向奔赴”的经理人？* 在政策事务、市场营收与村民关系构成的“三栖”现实中，乡村CEO的KPI究竟该如何定义？* 那些或黯然离职、或成功扎根的案例，揭示了哪些关于资源、权力与地方性知识的深层逻辑？透过本期对话，我们试图超越对“情怀”的简单叙事，冷静审视这套融...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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023 乡村CEO：精英下乡与乡土再造
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This episode was published on December 5, 2025.
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