023 乡村CEO:精英下乡与乡土再造 episode artwork

EPISODE · Dec 5, 2025 · 1H 17M

023 乡村CEO:精英下乡与乡土再造

from 观景评谈

今年八月份,我们在节目021 乡村运营:一次内卷浪潮,还是未来必答题?中,就“乡村运营”进行了一场散点式讨论,而后意识到,这个宏大而模糊的命题,答案应该深植于具体而微的实践中。本期节目,我们邀请了两位置身事内的观察者:正在杭州履职的乡村 CEO 竺总探索乡村运营的社会学博士生可为共同讨论:当市场化的运营理念被系统性引入基层治理,当外来的“精英”与本土的“乡土”发生碰撞,“乡村CEO”(农村职业经理人)这套发轫于浙江、尤以杭州为典型的模式,究竟是如何运作的?本期节目中您将听到:* 一场6比300的考试,如何筛选出与村庄“双向奔赴”的经理人?* 在政策事务、市场营收与村民关系构成的“三栖”现实中,乡村CEO的KPI究竟该如何定义?* 那些或黯然离职、或成功扎根的案例,揭示了哪些关于资源、权力与地方性知识的深层逻辑?透过本期对话,我们试图超越对“情怀”的简单叙事,冷静审视这套融...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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023 乡村CEO:精英下乡与乡土再造

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