#023: Zach Pogrob - Building the Brand of Obsession to 2M+ Followers

Zach Pogrob is an athlete, entrepreneur, and creator focused on a single word: obsession. He is one of the fastest-growing creators in the world, with over 2 million followers across platforms. In this episode, we unpack why Zach is doubling down on the obsession brand, why fitness and health are fundamental parts of his journey, tactical recommendations to growing an audience and creative platform, and why New York City is the best place to build a global movement.