024 - Making Green Mainstream with Annalea Krebs of Social Nature

Social Nature is a product sampling community platform dedicated to helping people make greener choices, and today we speak to its Founder and CEO, Annalea Krebs. Our guest is on a lifelong mission to ‘make green mainstream’ and we kick off our chat hearing about the different businesses she built as her journey unfolded. She weighs in on how her vision evolved as she built three companies, TheChange, ethicalDeal, and most recently, Social Nature. We also talk about the methods Annalea has used to build communities around her companies over the years, the value of her bootstrapping experience to her current approach, and the exciting new developments to look out for from Social Naturelooking forward. So for an amazing conversation about how Annalea is driving consumers toward more sustainable choices while helping eco-friendly businesses reach new customers!Key Points From This Episode: Annalea introduces herself and her life’s mission to make green mainstream. The different companies Annalea has founded and the evolution of her mission to link eco-friendly companies to consumers. Comparing Annalea’s previous company, ethicalDeal, to Groupon. Perspectives on bootstrapping a business versus taking venture capital. Strategies Annalea used to measure the growth of businesses that used ethicalDeals. The community acquisition and engagement methods ethicalDeal used: educational resources and more. How ethicalDeal triggered the concept for Social Nature and the different business model Social Nature uses. Providing customers with free samples online and capturing information for targeting. Strategies Social Nature used to grow their community; partnerships, referrals, and reviews. A deep dive into the ideal Social Nature client and the clever way it promotes their product. How clients use Social Nature whether they are promoting a new or existing product. Insights into consumer behavior and where the needle is moving based on the data Annalea has. Exciting new projects and what is in store for Social Nature: a new product launchpad and more. Links Mentioned in Today’s Episode:Annalea KrebsAnnalea Krebs on LinkedInAnnalea Krebs on TwitterSocial NatureethicalDealEvolve CPGSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.