024 Picking Your Website Type: DIY vs Done-for-You with Kate Hejde

Hey friend! Enough with the back and forth! Are you ready to finally decide between a DIY and a done-for-You Website?  I'm so glad you tuned  in today to hear my conversation with Kate Hejde of DearKateBrandStrategy.com because she has so many insights to help business owners plan their websites. So with the question of "Which type of website is right for you?" It comes down to time vs. money.  With DIY you're saving money, but spending your time. And, with done-for-you, you spend money and still have to spend time figuring out your messaging and hiring some or all of the following: copywriter, branding designer, web designer, etc.   Either way, you still want to understand the back end of your website. Especially at the beginning in your business, you're still figuring out what your core offers are going to be, so you want to be able to make updates yourself on your website as you make tweaks.  Kate's tips for your website messaging: Be clear about who you serve, how you serve them and why you're the right choice.  Put your Location on every page even if you're not a local business Can you see yourself and your business from the outside looking in so you can communicate what you do so that others actually click to purchase is different than the way you might simply describe what you do and how you feel about it? With pricing, are you actually explaining the benefits of what you offer and not just what you offer?  Use the free version of HotJar so you can actually see how people interact with your website.  How do you see websites increasing sales? A website, if done well, is your little silent salesperson out in the world, whereas, social media posts are fleeting.    Learn more about Kate: DearKateBrandStrategy.com IG @dearkatebrandstrategy Freebie: The Website Report Card  Podcast: How You Pictured it with Kate Hejde Learn more about bookkeeping help from Erika here: https://erikamillard.com/  Learn more about the mini course Erika mentions here: https://erikamillard.com/budget    Don't forget to download the free Monthly Bookkeeping Checklist: https://erikamillard.com/bookkeeping-checklist    Here are the ways we can connect:   Learn: www.erikamillard.com Email: [email protected] Instagram: @erika_millard       Happy Bookkeeping!