024: The VOX Media Model for Creating Quality Content

This has to be one of my most favorite episodes. Here on the Heart Of Marketing podcast, John Gregory Olson and I (Jayme Soulati) laugh our way through tips for your quality content. The impetus for this episode was  an interview in the Wall Street Journal with the CEO of Vox Media. Vox is 'redefining the modern media company by empowering the smartest digital voices with the technology to create and distribute premium content.' In addition to the way Vox is disrupting content with the consumer in mind, John mentioned Jay Bear's latest book, "Youtility." Still more examples and tips are included from my auto body repair client and the success I had with Google SEO, keywords and content marketing. Marketing is turned upside down and brands now need to find new ways to entice a customer to stick around and be loyal. Your quality content has to be more than just words; it needs to be experiential. Please tune in today or save this episode as a reference in the future because the tips we give are evergreen. Resources Experiences, The Seventh Era of Marketing, Robert Rose Youtility, Jay Baer Message Mapping: Why You Need It and How To Do It, Jayme Soulati And, by the way? I have to honestly say John gets a huge laugh track in this episode...wait for it! Very cute.