025: Building Restaurant Brands

As a marketer by trade, the power of branding has always fascinated me. But for multi-unit restaurants, developing and stewarding a brand is a very serious business. From internal communications to marketing to the local restaurant environment, strong branding must be a corner stone of any chain’s growth and success. My guest this week has so many compelling stories to tell about how his company's brand has proliferated the organization – from new restaurant environments to developing a tagline taken from the company’s namesake and using it to focus internal employees, process improvement initiatives and even franchise growth. It’s truly an amazing story from a big thinking industry leader. In episode #025 of the Social Restaurant Podcast, I talk with Kelly Roddy, CEO of Schlotzsky’s Deli, an international franchise of more than 3500 locations owned and operated by FOCUS Brands, Inc. Kelly brings an interesting and comprehensive paradigm on restaurant branding as well as insights and intelligence on his company, it’s parent company and more. Go ahead, turn up the speakers, click play and listening to episode #025 of the Social Restaurant Podcast. And as always, please support our show sponsors: ON SCENE PRODUCTIONS Video content is changing. Not only in the way it’s viewed, but also in how it’s produced. At On Scene Productions, we develop multi-channel video content strategies to help clients fill the entire sales funnel, from introduction to education to purchase. Learn More >> http://bit.ly/OnScene NETBASE SOLUTIONS Shouldn’t your brand understand what your customers are saying about you on social media? Netbase provides actionable social media intelligence and insights to multi-unit restaurant brands like Taco Bell, Arby’s and a variety of others through their easy to use, web-based monitoring system. Learn >> http://bit.ly/NetBase-srp