025 | Kaitlin Waite: Relationship-Driven Marketing Secrets to Partner Success

Welcome to another insightful episode of GTM Secrets, hosted by Stephen Lowisz. In this episode, Stephen is joined by Kaitlin Waite, a seasoned expert in partner marketing, to delve into the nuances of crafting robust partner marketing strategies. Kaitlin shares her journey from an accidental start in the tech space to leading successful partner marketing organizations. This episode is a treasure trove for anyone looking to enhance their understanding of partner marketing. Kaitlin emphasizes the critical role of relationships in driving partner success and offers tactical advice on how to effectively engage with partners. She explores the dual focus on demand generation and partner enablement, shedding light on how to treat partners as an extension of your team. Listeners will gain valuable insights into the practical aspects of partner marketing, including the use of sales methodologies for partner outreach and the importance of having the right tools for managing partner relationships. Kaitlin also discusses the co-sell model and how sales teams can effectively collaborate with partners to achieve mutual success. Tune in to discover actionable strategies and real-world examples that can help elevate your partner marketing efforts. Whether you're in sales, marketing, or business development, this episode provides engaging and informative content that can inspire and guide your partner marketing initiatives.