025: Monetizing Your Expertise

025: Monetizing Your Expertise with Dorie Clark

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes.

Dorie talks about how she went from journalism to speaking and what to be prepared for when you're a C-level executive making the move to becoming a speaker and entrepreneur. She also discusses how she created her Mastermind sessions, earning credibility as a speaker, and her thoughts on the future of the conference and meetings industry.

In This Episode, You'll Learn…

• 3 critical components to becoming a recognized expert
• Shortcuts to getting a publications attention
• Growing your brand to earn credibility as a speaker
• Pitfalls of experienced and inexperienced speakers
• Be relevant and useful to those who are more experienced

Links and Resources Mentioned in This Episode

• Dorie Clark's Website

Additional resources from Dorie