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#026 高いエンゲージメントを導くコミュニティ・マーケティング

EPISODE · Feb 23, 2018 · 31 MIN

#026 高いエンゲージメントを導くコミュニティ・マーケティング

from デジタル･ビジネス最前線 ~ マーケティング･AI･データ･クリエイティブ･DX ~ デジトラ · host Digitra

#026 高いエンゲージメントを導くコミュニティ・マーケティング 広告で集客するだけでは、企業と消費者の関係性は強くなるものとは限らない。そのギャップをより密接かつロイヤリティ高い関係性にしていくために考えたい「コミュニティ・マーケティング」について、ソーシャル・メディア・マーケティングとの違い、サービス展開におけるコミュニティ・マネージャーの役割を軸に取り上げました。 - デジトラ｜D-tran.net ー デジタルから考えるマーケティングの今 -  デジトラは、「デジタル・トランスフォーメーション」をキーワードに、企業の経営者・マーケターの皆さんに向けて、マーケティングのトレンドや考え方・具体的な施策について、データアナリストのクリスイリザワ と、マーケターの曽志﨑寛人が 、ロサンゼルスと東京をつないでお届けする番組です。 お問い合わせ・番組リクエストはこちら https://www.d-tran.net/contact/

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#026 高いエンゲージメントを導くコミュニティ・マーケティング

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