026: How to Scale to Multi-Unit Home Service Locations with Craig Jooste

Craig Jooste joined Paul Maskill on this week's episode. Craig has been in the homes services business for over 20 years. He co-founded the Local Handyman Group and grew the brand nationally as their CEO. Craig then sold the Local Handyman Group in 2023 and started growing Genie Senior Services as their President. Craig has a business coaching program call The Foundational Four which is purpose built for home services businesses. Understanding the foundations of business – What are non-negotiables? How do we get over the big hump between $1mm and $mm in revenue? When is the right time to add multiple locations? Where do most business owners get stuck in scaling? What are the Foundational Four of business growth?