026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More.

In this episode with Rand Fishkin, we chat about getting outsized results from influencers, Moz’s “worst landing page the web has ever seen”, the inputs to success of Whiteboard Friday, time travel, emotions .. and LOTS more. Beards and whiskey too Enjoy!And don’t forget to subscribe on iTunes!LinksRand on Search Talk LiveBeardbrandWhiteboard FridayThe Evolution of Roger MozbotManufacturing SerendipityMoz Keyword ExplorerRand – I’m Writing a BookDistilled UBeginner’s Guide to SEOMarket MotiveSkillShareWordPressMoz BlogEvolvingSEO BlogWhat I’d Change, Keep the Same, and Don’t Yet KnowEverywhereistTAGFEEPeopleRand FishkinTim GunnTim FerrissJason FriedAvinash KaushikTony HsiehTJ KellyGeraldineWil ReynoldsAgendaWhat to Ask CustomersWhy, When, Who, How, etc (related to the product/service)What to learn from the influencers of potential customersWhat do influencers share and why do they share it?Whiteboard Friday“It was a format (at the time) that was extremely unique.”Extremely focused on best practicesWe eventually invested heavily in cameras, staff, the room, lighting, etcTime on page, memory/recall, and brand impact/association was tremendousHelped Rand get speaking gigsRoger MozbotInjecting fun into a brand can have a positive impact if … ““The key is to find something that is relevant and credible.”Keyword ExplorerHow are you measuring its success?“Worst-performing landing page … “Free trial offer was not clear (New landing page is coming soon)Rand’s Book in the MakingWhy a book?Most-Important Thing Small Marketing Teams Should DoBalance of 3 thingsBeginner ResourcesStart with resources and move to applicationMarriage & BusinessCommunicationShort and long-term (“Are you okay with that?”)Why Do You Do That?Time Travel?The post 026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More. appeared first on Evolving SEO.