026: SlideShare for B2B Lead Generation, Branding, SEO

Once LinkedIn bought SlideShare several years ago, the social sharing channel became a bit forgotten. LinkedIn doesn't do much with it beyond allowing the embedding of decks into LinkedIn posts; yet, SlideShare offers high-end versatility as one of the most versatile social media sharing platforms around. In this episode of the Heart Of Marketing podcast, John Gregory Olson and Jayme Soulati share their experience with SlideShare. Download and listen in for many of the following tips: 'Deck-ize' anything you want and post it to SlideShare. Use a call to action at the back of your deck a a lead generation tool Sleuth on the competition and see what's being shared and what topics are current with companies in your industry and network. Hear about where and when to embed decks for larger opportunities with branding and SEO. Get energized to expand your social network using SlideShare and become an authority and influencer. You can follow influencers on SlideShare and learn from what each is delivering, and you can power up the brand and SEO at the same time. Resources Jayme Soulati Slideshare example: Savvier Social Media Across The Marketing Blend SlideShare: The Quiet Giant, Forbes About The Hosts John Gregory Olson is a digital marketer and direct marketing professional who rescues companies from poor marketing. As a professional blogger, he offers counsel to brands as they navigate the disrupted technology space. Jayme Soulati is president of Soulati Media, Inc., a virtual blended PR firm offering strategy and messaging to amplify voice. Each has been in their respective positions for more than 30 years.