#026: Strata Stories - The biggest marketing mistakes 99% of PT clinics make (Feat. Jimmy McKay)

On this episode of Strata Stories, we talk with Jimmy McKay DPT and Founder of PT Pintcast.We dive into: 1. Why most practice owners skip to HOW instead of asking WHY2. How to find and communicate with your target audience3. And why you must understand the game of attention when it comes to marketing your clinicStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing