026 - What Are Your 'No Matter Whats?'

Welcome back to The Next Season Podcast — and trust me, this one's a masterclass.I’m honored to sit down with Johnny Martin, a speaker, coach and mentor to Fortune 1 executives, elite military operators, world-record holders, pro athletes, and high-level entrepreneurs. More than that, Johnny is a man who lives what he teaches—a life built on values, vision and grit.When I created the Ambition Pillar in my coaching program, it was grounded in lessons I learned from Johnny—because values are the foundation for everything: goals, standards, boundaries, success and a life of purpose.In this episode, we unpack what it really means to live in alignment, how to coach elite performers through pressure and transition, and why character always outlasts talent.If you’re an athlete, parent, coach—or just someone chasing something bigger—get your notepad ready.Here’s Johnny Martin.Connect with Johnny: [email protected]://veteransfuture.org/ 00:00 – Opening & Johnny's Origin Story04:00 – Strict Parents & Firm Expectations06:18 – Poor Choices, Free Labor & a Life Lesson10:00 – Finding Purpose & a Path - Lessons from Johnny's Father16:08 – We DON'T Learn from Experience…18:41 – The Neuroscience of Real Behavior Change25:10 – Johnny's Journey From the Classroom to Coaching Elite Performers36:00 – Different Environments, Same Principles38:48 – Pillars of Next Season41:53 – The Ambition Pillar - Identity, Vision, Values, Standards and Boundaries43:23 – It Starts with Values - Your “No Matter Whats”52:16 – "We're Gonna Dance, and I'm Gonna Lead" - Stress, Distress & Agency58:36 – Acknowledge, Accept, Act1:00:00 – Wrapping Up, Honoring Our Military & Helping Transitioning Veterans