027 - It’s All About The Reviews | Rooms with Ronald

The FTC is changing the rules on reviews. Are you prepared to build trust in a transparent way? In this episode of Rooms with Ronald, Ronald Harrington welcomes Carla Alicea, Director of Research and Performance at SatisFacts & Apartment Ratings, to discuss the new FTC guidelines surrounding reviews and testimonials. With the FTC now enforcing stricter rules on review authenticity, multifamily marketing teams need to adapt to keep their reputation practices compliant and trustworthy. Carla explains how these changes impact leasing teams, the importance of honest resident feedback, and what it means for building genuine consumer trust. Carla also shares her expertise on why authenticity in reviews is more critical than ever and how the new regulations affect everything from resident satisfaction to compliance. From the risks of incentivizing employees for positive reviews to the power of transparency, this episode is packed with insights on navigating today’s reputation-driven landscape in multifamily. What’s Covered in This Episode:-Why is authenticity in reviews so essential for building consumer trust?-What are the risks and downsides of incentivizing employees for positive feedback?-The new FTC guidelines are now enforceable, and non-compliance can result in serious penalties.-How can responding to negative reviews actually boost a property’s reputation with potential residents? Catch this episode to learn how to leverage authentic feedback, align your reputation with real resident experiences, and stay ahead in multifamily marketing. Like this episode? Subscribe to @MultifamilyMediaNetwork and stay in the loop on all things leasing, marketing, and multifamily trends. Visit www.multifamilymedianetwork.com to subscribe to our newsletter - and explore our extensive library on all things multifamily. If listening is your preferred podcast experience, check out Rooms with Ronald on Spotify or Apple Podcasts.