#027 - Native Ads für AG1 & HelloFresh: Das funktioniert 2025 wirklich (ft. Arthur Kilber)

from Marketing-Geflüster · host Björn Barthel

In dieser Folge des Marketing Geflüster Podcasts spricht Björn Barthel mit Arthur Kilber, dem Head of Media bei 6H Agency, wo sie Native Ads für bspw. AG1 und HelloFresh schalten und geschalten haben. Arthur gibt Einblicke in die Best Practices für Native Ads, die Bedeutung von Landing Pages und Conversion-Optimierung.Hier gehts zu seinem LinkedIn: https://www.linkedin.com/in/arthur-kilber/Hier gehts zu seiner Webseite: https://6h.agency/-----00:00 Intro03:04 Der Weg zur Karriere im Online Marketing17:59 Der Wechsel zu 6H Agency und neue Herausforderungen21:09 Native Ads und Best Practices35:42 Optimierung von Landing Pages und Funnels38:28 Einsatz von Video-Content in Native Ads41:12 Blacklisting und Qualität 47:15 Die Rolle der Copy und der Landing Pages51:42 Testing und Optimierung im Marketing-Funnel53:35 Checkout-Prozesse und Produktseiten-Optimierung56:50 OutroFolge mir auf LinkedIn: https://www.linkedin.com/in/bjoern-barthel/

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This episode was published on August 13, 2025.

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