027 - The Age of Content Marketing - Jeff Herman

We live in the age of content marketing. ‘Publish or Perish’ is its mantra. But who should publish? What should they be publishing. How? My guest this episode of the podcast is Jeff Herman. It’s his mission to help people and organisations adjust and thrive in this brave new world. Whether you run a small business, think of yourself as an entrepreneur or work in a large organisation, Jeff will convince you of the importance of becoming a creator of useful, authentic content. He tells us who – individuals, businesses, industries - should be creating content and what they should be producing. And he gives us some key insight into the difference between someone who publishes to create value…and someone who is a desperate product pusher. Enjoy!