027: The Art of Social Media - Interview with Guy Kawasaki and Peg Fitzpatrick

I am absolutely thrilled for this episode today. Not only is the topic timely and something that's on a lot of writers' minds, but I get to interview two awesome authors about their new book: The Art of Social Media. These authors are, of course, Guy Kawasaki and Peg Fitzpatrick and their book is filled with tips and techniques that will help with your social media, whether you've been on social media since it started, or are just starting out. After having the pleasure of reading an advanced copy of The Art of Social Media, I would would recommend it for newbies and social media junkies alike, though for different reasons. For newbies, this book breaks breaks things down into small, manageable pieces, so even a topic as broad (and potentially overwhelming) a social media can feel totally doable. And for social media junkies, I would recommend this book for its more overarching ideas: like how to continue to generate good content, and create an integrated social media strategy. As someone who spends a lot of time on social media, I found some great actionable tips and ideas that I've already implemented in my own social media strategy. In this interview, the authors share some of their best tips about social media. From big picture ideas about content marketing, to the nuts-and-bolts of social media, listen in for a great interview about social media for writers.  For more details and information, head over to the show notes at DIYMFA.com/027